David's AW News: Local Pride, Sales & the Season of Love

 

Greetings from Spain, As I write these lines… it’s raining — real Spanish rain — the kind that makes coffee taste even better. Yesterday, however, the sun was shining and we found ourselves at the Mijas town hall for a small administrative task. I must say… what a magnificent building. Calm, proud, elegant. It reminded me how much civic pride still matters here. I left quietly inspired — and grateful to be part of something that has grown with the same care and attention. Mijas Pueblo is perched high on the mountainside, overlooking the Costa del Sol. I’m sure many of you have already passed through, but we were there early in the morning, just after sunrise and before the tourists arrived. The only people around were the gardeners and municipal staff — which only reinforced that sense of civic pride.

Coco sorting paperwork at the town hall

Spain Warehouse Update In just one week, an incredible amount has happened… (not without a few twists and turns). The offices are taking shape, shelving has been moved, a lot of stock has been transferred. We are building our Mandala Leaves tea blending and packing facility… Toni’s hair has taken on a slight grey/ginger tint… The team is working flat out to make this move a success. This week, they plan to relocate all order preparation locations as well as the picking tables — so they can resume dispatches as quickly as possible (with a significant backlog to catch up on) from the new warehouse. They’re working hard, weekends included, to make it happen! What can I say, friends… true AW heroes — an absolutely remarkable effort!! 🙏🏼

And now… back to business — and to what a delicious moment of the calendar we are entering. Valentine’s Day is just around the corner, and from there we slide straight into what I like to call our Season of Love (SOL): Valentine’s Day , Mother’s Day Father’s Day , Easter , Wedding season

My AI visual to remind you and inspire you with the opportunities ahead 🙂 This is a fantastic period for independent retailers — and AW Artisan is here to fully support you. The sales on the website are coming to an end soon: there are only about ten days left to take full advantage before the strong Valentine’s season begins. This is the perfect time to: - Make immediate savings - Strengthen your margins on existing lines - Reinforce your stock of artisanal products already loved by your customers - Highlight your bestsellers and high emotional-value products - Calmly prepare for the most intense emotional buying season of the year Love sells. Gifts sell. Meaningful products sell. Let’s officially launch this SOL — Season of Love. Our latest Tarot and Oracle creations are already a big success. We know how deeply you connect with this category, and we’re carefully expanding our esoteric range to bring you even more meaningful choices. Discover them here.   As always, thank you for trusting us and allowing us to accompany a small part of your commercial journey. We never take that lightly. Ever. Wherever you are reading these lines — in the rain in Spain, under the sun in UK, in a snowy Europe (it’s very cold in our office in Slovakia), or somewhere warm — I hope you feel that gentle momentum building for the year ahead. Let’s make this Season of Love a beautiful one. Warmly, David Founder — Ancient Wisdom PS: As I finish writing, the sun is starting to break through! A good sign… have a wonderful week!