AW Artisan Wholesale Giftware

  Greetings from Spain, As I write these lines… it’s raining — real Spanish rain — the kind that makes coffee taste even better. Yesterday, however, the sun was shining and we found ourselves at the Mijas town hall for a small administrative task. I must say… what a magnificent building. Calm, proud, elegant. It reminded me how much civic pride still matters here. I left quietly inspired — and grateful to be part of something that has grown with the same care and attention. Mijas Pueblo  is perched high on the mountainside, overlooking the Costa del Sol. I’m sure many of you have already passed through, but we were there early in the morning, just after sunrise and before the tourists arrived. The only people around were the gardeners and municipal staff — which only reinforced that sense of civic pride. Coco sorting paperwork at the town hall Spain Warehouse Update In just one week, an incredible amount has happened… (not without a few twists and turns). The offices are takin...

Greetings from Sunny Spain Happy New Year! Hope that Storm Goretti is not causing you too much disruption. This is my first official Friday newsletter of 2026. This time of year is all about making plans.. looking forward and getting in a positive frame of mind. Yes 2026 will be amazing.. we are already off to a great start with a swathe of new products landing already and more to come. It's all happening this year..  In Spain, Toni and his team are in the midst of moving our warehouse.. Here's Toni pretending not to be stressed.. The racking is being assembled and repositioned today.. and some stock already being moved.. So a big welcome to 2026 at AW. A new year always feels a little bit like  a fresh notebook. Clean pages. Big possibilities. And thinking Yeah!, “This could be a good one.” At Ancient Wisdom, we’re choosing to believe exactly that. We have made a bold plan for 2026.. hope you are coming for the ride!! This year already starts with some li...

Greetings again from the heart of Ancient Wisdom, Recently, we have looked back at what sold best — the products customers already knew and loved. Today feels a little different. Because this is about what we chose to create. In 2025, we introduced over one hundred new product families — more than two every single week. Some were small evolutions, others entirely new directions. All of them took thought, testing, refining, redesigning, re-thinking… and more than a few late conversations asking, “Is this really good enough yet?” Not everything launched last year will become a bestseller. That’s never been the point. New products are where curiosity lives. Where future trends quietly begin. Where you place small, thoughtful bets on what customers might be ready for next — even if they don’t quite know it yet. Below, I want to share our Top 10 best-selling NEW product launches of 2025 . These are the ideas that didn’t just arrive — they found their feet. And they give us s...

Greetings from Spain, I just escaped from the UK, (hoping to avoid the snow) back to my home in Spain and landed (or actually didn't) in the midst of the biggest storm in years. As we came into land conditions were so bad the flight was diverted to Madrid.. and I only made it back to Malaga and home some 9 hours later. Got there in the end.. and that all seems like a metaphor for 2025 . A bit of a rough ride but got there in the end. As the year winds down and we are mulling over plans in that strange space between Christmas and back to work..   It feels like the right moment to pause, take stock, and look both ways — back at what we’ve shared this year, and forward to what’s coming next. First, thank you. Thank you for trading with us, growing with us, and sticking with us through a year that — once again — proved that “normal” is a very flexible concept. A quick look back This year reminded us of a few important truths: People still love real products , with stori...

Greetings from the AW office in Slovakia Well here it is (almost) it's Christmas Time. And well this is the last AW Newsletter Before Christmas   (Can You Believe It?) Last week I was telling you about our Serious Christmas party in Spain. If you missed it, you can catch up here . Well after that I was back to the UK.. then on Saturday we had the UK AW Christmas party..   It was crazy, fun and wonderful to celebrate with our teams in the UK. I did a speech (as did others) then we danced the night away.. Yesterday afternoon I took a Ryanair flight with James to Bratislava, and then drove to the pretty town of Trnava. Checked in the hotel and met up with Tomas and friends - where we managed a quick walk around the Christmas market. Slovakia Christmas market - that Christmas feeling. As I write this, I’m in Slovakia getting ready for the AW Slovakia Christmas party tonight — one of many AW gatherings happening around the AW world. As we all tidy up, open the Secret ...

Greetings from Ancient Wisdom HQ in Sheffield. Yes I'm back from Spain in the UK.. My schedule this time of year is a little crazy, but it's Christmas and it is what it is. Last week in Spain it was mission accomplished, I went with Toni to view potential new warehouses and was able to do a deal on a new place not too far from our existing warehouse . Huge offices and a much larger warehouse already racked out, so we can move quickly.. we will actually start moving over Christmas. So exciting times in Spain. We had the Spain Christmas party on the private terrace of a central Malaga hotel. Very posh, everyone dressed smartly looking amazing. From the terrace we could see the ancient cathedral in the old town light up with a festive laser show and a massive street party below as people come to see the famous Christmas lights. After a formal meal around one large table, I gave my traditional speech (translated by Toni), thanking everyone for their hard work this year, jokin...