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David's AW News: What We Chose to Create in 2025

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Greetings again from the heart of Ancient Wisdom, Recently, we have looked back at what sold best — the products customers already knew and loved. Today feels a little different. Because this is about what we chose to create. In 2025, we introduced over one hundred new product families — more than two every single week. Some were small evolutions, others entirely new directions. All of them took thought, testing, refining, redesigning, re-thinking… and more than a few late conversations asking, “Is this really good enough yet?” Not everything launched last year will become a bestseller. That’s never been the point. New products are where curiosity lives. Where future trends quietly begin. Where you place small, thoughtful bets on what customers might be ready for next — even if they don’t quite know it yet. Below, I want to share our Top 10 best-selling NEW product launches of 2025 . These are the ideas that didn’t just arrive — they found their feet. And they give us s...
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David's AW News: A Year in Review - and a Very Interesting Road Ahead

Greetings from Spain, I just escaped from the UK, (hoping to avoid the snow) back to my home in Spain and landed (or actually didn't) in the midst of the biggest storm in years. As we came into land conditions were so bad the flight was diverted to Madrid.. and I only made it back to Malaga and home some 9 hours later. Got there in the end.. and that all seems like a metaphor for 2025 . A bit of a rough ride but got there in the end. As the year winds down and we are mulling over plans in that strange space between Christmas and back to work..   It feels like the right moment to pause, take stock, and look both ways — back at what we’ve shared this year, and forward to what’s coming next. First, thank you. Thank you for trading with us, growing with us, and sticking with us through a year that — once again — proved that “normal” is a very flexible concept. A quick look back This year reminded us of a few important truths: People still love real products , with stori...
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David's AW News: A Christmas Thank You (30 Years of Ancient Wisdom)

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Greetings from the AW office in Slovakia Well here it is (almost) it's Christmas Time. And well this is the last AW Newsletter Before Christmas   (Can You Believe It?) Last week I was telling you about our Serious Christmas party in Spain. If you missed it, you can catch up here . Well after that I was back to the UK.. then on Saturday we had the UK AW Christmas party..   It was crazy, fun and wonderful to celebrate with our teams in the UK. I did a speech (as did others) then we danced the night away.. Yesterday afternoon I took a Ryanair flight with James to Bratislava, and then drove to the pretty town of Trnava. Checked in the hotel and met up with Tomas and friends - where we managed a quick walk around the Christmas market. Slovakia Christmas market - that Christmas feeling. As I write this, I’m in Slovakia getting ready for the AW Slovakia Christmas party tonight — one of many AW gatherings happening around the AW world. As we all tidy up, open the Secret ...
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David's AW News: Christmas Seriously!!

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Greetings from Ancient Wisdom HQ in Sheffield. Yes I'm back from Spain in the UK.. My schedule this time of year is a little crazy, but it's Christmas and it is what it is. Last week in Spain it was mission accomplished, I went with Toni to view potential new warehouses and was able to do a deal on a new place not too far from our existing warehouse . Huge offices and a much larger warehouse already racked out, so we can move quickly.. we will actually start moving over Christmas. So exciting times in Spain. We had the Spain Christmas party on the private terrace of a central Malaga hotel. Very posh, everyone dressed smartly looking amazing. From the terrace we could see the ancient cathedral in the old town light up with a festive laser show and a massive street party below as people come to see the famous Christmas lights. After a formal meal around one large table, I gave my traditional speech (translated by Toni), thanking everyone for their hard work this year, jokin...
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David's AW News: Full Steam @ AW

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Greetings from Malaga, Spain Happy Christmas Folks.. hope that trade is going good. Right now it seems like all of AW is running on Full Steam.. all systems go. Christmas is approaching fast. We are on day 9 of the 24 Days of Christmas Advent Calender .. showcasing our most popular and fast selling products. Well it's almost Christmas.. when Ancient Wise Men first brought gifts and established the first Christmas presents. Since we are Ancient Wisdom - your favorite gift wholesalers.. we are bringing YOU gifts everyday.. Don't miss out it's day 2 already!! Last week I was telling you about my arrival back in the UK.. and the shock of landing in Manchester. If you missed it you can catch up here . It was great to see Rodrigo and Holly.. working on the next "Can You Sell This?" YouTube video.. and all see all the team working on full steam Christmas rush now full on.. Right on our Busiest Week Ever at Ancient Wisdom.. But this month is kinda crazy.. it...
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David's AW News: Awesome

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Greetings from my hometown of Sheffield. Happy BLACK FRIDAY!! Hope business is booming for you. Here is the last trading day of the month.. so everyone is running like crazy.. Yes I'm home and at the HQ of AW. It's always good to be home, even if it's cold outside. Back home with friends and family and the teams at AW. Well it's just awesome. Last week I was writing the newsletter from the airport in Bali on the way here. From there I flew to Istanbul, and changed flights to Manchester. At the gate I had to pass two profiling checks and somehow avoided a final security search.. slightly scary when your flight has this extra layer of security. It's like they are expecting something. But anyway from the beautiful art filled airport in Denpasar, Bali to the glamour stuffed stores of Istanbul international terminal.   To erm.. Manchester arrivals .... Well it's just awesome. Like I said lovely to be home. Our man James met me outside and drove me back ov...
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David's AW News: Homeward Bound

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Greetings from Bali on my last hours here. I'm at the airport in Bali.. Quickly writing this before my flight. It's time to head back to the UK. Last week I was telling you about our 30th Anniversary of the founding of Ancient Wisdom. I recalled the very first day of trade on a Sheffield street market - 30 years ago. (If you missed it you can catch up here ). The events of that day have kind of fallen into folk law status at AW. How it was a total disaster and almost gave up. But fortunately, I didn't, and here we are today. We ran a 30-hour 30% discount starting at 9.30am on Sunday.. across all our websites. And it was astounding it felt like we almost broke the internet. Thank you everyone for kind words and congratulations. And thank you for your continued trust and trade. Then of course, the next day all our websites collapsed for real when the worldwide Cloudflare downage hit. We are thanking the gods of the internet that it didn't happen during the 3...
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