David's AW News: What We Chose to Create in 2025
Greetings again from the heart of Ancient Wisdom, Recently, we have looked back at what sold best — the products customers already knew and loved. Today feels a little different. Because this is about what we chose to create. In 2025, we introduced over one hundred new product families — more than two every single week. Some were small evolutions, others entirely new directions. All of them took thought, testing, refining, redesigning, re-thinking… and more than a few late conversations asking, “Is this really good enough yet?” Not everything launched last year will become a bestseller. That’s never been the point. New products are where curiosity lives. Where future trends quietly begin. Where you place small, thoughtful bets on what customers might be ready for next — even if they don’t quite know it yet. Below, I want to share our Top 10 best-selling NEW product launches of 2025 . These are the ideas that didn’t just arrive — they found their feet. And they give us s...