David's AW News: What We Chose to Create in 2025

Greetings again from the heart of Ancient Wisdom,

Recently, we have looked back at what sold best — the products customers already knew and loved.

Today feels a little different.

Because this is about what we chose to create.

In 2025, we introduced over one hundred new product families — more than two every single week. Some were small evolutions, others entirely new directions. All of them took thought, testing, refining, redesigning, re-thinking… and more than a few late conversations asking, “Is this really good enough yet?”

Not everything launched last year will become a bestseller. That’s never been the point.

New products are where curiosity lives. Where future trends quietly begin. Where you place small, thoughtful bets on what customers might be ready for next — even if they don’t quite know it yet.

Below, I want to share our Top 10 best-selling NEW product launches of 2025. These are the ideas that didn’t just arrive — they found their feet.

And they give us some fascinating clues about where 2026 could be heading: 

No. 1 - Tarot Cards

No. 2 - Ancient Witch Ritual Candles

No. 3 - Gemstone Tree Gardens

No. 4 - Glass Candle Holders & Jars

No. 5 - Enamel Incense Bowls

No. 6 - Vintage Glass Earrings

No. 7 - Antique Giant Buddha Statues

No. 8 - Gemstone Witch Spoon Sets

No. 9 - Flat-Packed Gift Boxes

No. 10 - Enamelled Boxes & Trays with Mushroom Design

I hope this gives you some inspiration for 2026!!

But before I finish, I want to mention something that isn’t on the list — yet.

TEA.

We quietly launched our new tea range in mid-December, too late to show up in any 2025 rankings — but very much on our minds as we look ahead.

Tea feels right for this moment. Our Mandala Leaves Collection of teas has been a huge effort, a labour of love.. and a cross team effort.

Beautiful brass style tea tins from India (they know about these things) Brass embossed labels (Designed by Sandra), with all the correct labeling for all the UK and EU market. A range of tea lovingly selected, blended and packed in Spain by Toni and our growing Tea Team. They make a premium gifting and repeat purchase product. The exotic smells alone sell this product.

It sits at the crossroads of wellness, ritual, affordability, and everyday pleasure. It invites people to slow down without switching off. It’s giftable, repeatable, and deeply rooted in culture — not a fad, but something rediscovered again and again by each new generation.

We’re also seeing customers look for meaningful small luxuries — products that feel special without feeling excessive. Tea fits beautifully into that space. A pause. A breath. A moment that belongs to you.

So while it didn’t make the Top 10 yet, it carries many of the signals we believe will matter in 2026: simplicity, comfort, ritual, and connection.

As always, we’re grateful to be learning alongside you.

Thank you for exploring new ideas with us, for taking chances on fresh launches, and for building businesses that value care as much as growth. If 2025 was about resilience and reflection, then 2026 feels like a year for quiet confidence.

Here’s to curiosity, to good ideas, and to the joy of creating something worth sharing.

Warm wishes for the year ahead,

David

P.S. This is my personal pick for 2026. Check out the Mandala Leaves Tea: your customers are going to love this range.